About Us | Ava & Audrey — Women's Fashion Boutique

Inside a boutique shop with neatly arranged clothing racks and soft lighting

How It Started

Ava & Audrey began at a kitchen table in 2019. We were tired of scrolling through endless online shops that sold the same mass-produced pieces. We wanted a space where every item was chosen with real care — where you could trust that the fabrics were good, the fit was right and the people who made it were treated fairly.

We started small, working with three designers we already admired. Word spread, our community grew and today we stock over twenty independent labels from across the UK and Europe.

What We Stand For

Three commitments that shape the way we buy, sell and run the business.

Quality Over Quantity

We would rather stock thirty exceptional pieces than three hundred forgettable ones. Every garment is checked by hand before it reaches you.

Responsible Sourcing

Our partners use organic cotton, deadstock fabrics, OEKO-TEX certified materials and transparent supply chains. We visit their studios in person whenever possible.

Personal Service

Fashion should be fun, not overwhelming. Whether you need sizing advice or a gift recommendation, our team is always happy to help over email or by phone.

Meet the Founders

We are Anna and Claire — lifelong friends who bonded over charity-shop treasure hunts and Saturday morning fabric markets. Anna handles buying and brand partnerships; Claire manages the shop floor, photography and customer experience.

Between us, we have over fifteen years of experience in retail and textile design. More importantly, we wear everything we sell. If it does not pass the "would you actually put this on?" test, it does not make the edit.